Kia x LEC
Client: Kia/LEC (League of Legends European Championship)
Agency: Innocean Berlin
Role: Art Director
Kia is one of the sponsors of LEC (League of Legends European Championship)
Among other short pieces for social media, we created this asset to appear in between games on Twitch and during the on-site games at Riot Arena in Berlin. It consists on the combination of Kia pre-existing footage with famous League of Legends elements such as healthbar, emotes or movement clicks. Also with other LEC related concepts such as the chat or the casters.
