In this B2B campaign, Coexpan, a multinational food packaging company, wanted to break into the classic packaging sales world, full of gray flyers and brochures packed with texts and information. 

They wanted us to give a tool to their sales workforce, so they can sell their new resealable packaging, ReKeepEat, to the big spanish food companies.

So we created the Non Mineral Collection, a set of high quality prints that resemble science magazines and that lead to a video, solving the statement: “This is not a mineral”