Jerez Circuit was turning 40, and the Andalusian Regional Government wanted to celebrate.
So we chose a legendary milestone from the circuit: when Spanish rider Álex Crivillé lost a race

with one lap remaining because of the crowd invading the track to celebrate his victory.

Almost 30 years later, the fans and riders are uniting to apologize to Crivillé

with the "Sorry Álex" motorcycle merchandise collection.
It was incredible to see the fans wearing the line during the Spanish Grand Prix

in Jerez, and even more to see legendary riders like Pol Espargaró joining the cause.

Definitely, the cherry on top was that Álex Crivillé, accepted the “Sorry Álex” movement

and forgave the andalusian fans for the incident.